![]() ![]() This means that your control over the promotion launch schedule is limited. When you launch a promotion, you can select the date range from only those that are available to you (set by Amazon). Amazon chooses when Amazon Lightning Deals will launch and how long the promotion for a product will be active (4 hours or 12 hours). While there are many positives, Amazon Lightning Deals have several disadvantages that you must understand if you want to get the most out of this promotion.ġ. In the case of Amazon Lightning Deals, you also get increased traffic to a product listing, attract new customers who don’t know about your brand, and improve product rankings, which positively impacts future organic sales. Sales growth is always the expected result from any promotion a seller uses. Improving product rating, growing several positive reviews (if you have high-quality goods), and Amazon A9 Algorithm loyalty.Presentation of a new product at the time of its launch for a large number of buyers.An increase of product’s position in organic search results (due to explosive growth in sales).Clearing an inventory that is selling out slowly.Increasing brand awareness, attracting new loyal customers.The main benefits you will get by using it include the following points: Like other promotion options on Amazon, Lightning Deals provide a great opportunity for a seller to boost product sales and increase brand awareness. These criteria may be changed depending on the country and time of year. Products must not fall into the category of prohibited, offensive or inappropriate.The product must not violate the Amazon pricing policy rules and has a valid reference price. ![]() Max quantity of product’s variations is included.Category of goods "new", "used" are not allowed.The Product is available with the Prime shipping option.The Product's rating is at least 3 stars.Products must also meet the following criteria: Yes, just try it, because even if your products are available in this promotion, Amazon may reject the creation of such a deal later (we'll talk about this a little later). If you see your products here, you can try setting up a promotion. This can be easily verified by going to the Deals Dashboard and selecting the appropriate option. In addition, not all products are eligible for Amazon Lightning Deals. You must have at least five Seller Feedback marks within a month.3.5 overall seller rating is the minimum requirement.Here are the requirements that should be met by the seller to make a lighting deal: However, Amazon considers different criteria when figuring out product eligibility. Here, you will see the current qualified products displayed. You can figure out whether or not the specific items meet the criteria for visiting the Amazon Lighting Deals Dashboard. You can take part in Lighting Deals if you are a seller with Professional Selling Plan. What Are the Amazon Lightning Deal Requirements? Products will only be available to customers during the Amazon Lightning Deal period set or as long as the goods are available through the promotion are in stock.īe aware that this option involves paying a fee (we’ll cover this later). They will be marked with a special badge so that buyers can easily spot them if they use the Amazon search bar.īoth sellers and vendors can use the Amazon Lightning Deals option. Shoppers can find these deals on Prime, Today’s Deal page on Amazon, as well as in organic search results. Amazon Lightning Deals are flash sales wherein a discount is provided on a limited number of products in a short span of time - normally from 4 to 6 hours. ![]()
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